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Documentaries featured as part of its CNBC Originals slate have included Marijuana Inc: Inside America's Pot Industry (2009), In the fall of 2011, CNBC began to brand its primetime lineup under the title CNBC Smart.
Continuing its focus on documentaries focusing on business, CNBC marketed Smart as "the place where the who's who comes to learn the what's what." Hoping to attract a more mainstream audience, the Prime block introduced business-themed reality series to the lineup with the series premieres of The Car Chasers and Treasure Detectives.
The format of the show is structured similarly to HBO's Real Sports.
Other special or weekend programming includes CNBC on Assignment (for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show and On the Money.
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As of January 4, 2016, the network's 480i standard definition feed now shows the same 16:9 HD feed on its 4:3 picture, due to the application of the AFD #10 flag. The following is the usual weekday "business day" (term used by CNBC hosts and announcers) lineup (as of May 2017, all times Eastern): On September 17, 2007, the network has also run hourly News Now update segments during business day programming.
These short bulletins, which are around 30 seconds in length (similar to ESPN's Sports Center Right Now), air before the start of the network's programs from Squawk on the Street through The Kudlow Report.
These bulletins were reintroduced in 2015 renamed CNBC News Update.The show also has a popular segment called "The Lightning Round".In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on Street Signs, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network.By the winter of 1990, CNBC was only in 17 million homes – less than half of FNN's potential reach – despite having the muscle of NBC standing behind it.